Bonus features
Watch an interview with the director of the music video.
Make your best memes using screenshots from the music video to win tour tickets, merchandise and a chance to meet the artist!
Send them in using the hashtag #youresupposedtobemyfriend on all social media platforms.
Hi, I’m Finlay Cunningham, a music video director with a passion for storytelling through visuals, rhythm, and a touch of the unexpected. Over the years, I’ve been fortunate to work with a range of artists, but one of my most exciting and ongoing collaborations has been with Seth Smith. Seth and I have worked on multiple videos together, blending his unique sound with my visual approach to create something that (we hope!) leaves a lasting impression.
Our creative partnership has been built on trust, experimentation, and a shared love for pushing boundaries. Every project we take on feels like a new chapter, and we’re both driven by the idea that music videos can be more than just promotional tools—they can be short films, visual poems, or immersive worlds in their own right.
We're not done yet. Seth and I are already dreaming up our next project, and we’re excited to keep evolving, keep surprising, and most of all, keep creating.
Other Music videos
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Watch the behind the scenes to see all of the cast have fun.
